As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as m[...]

QI is the smartest comedy show on British television, but few people know that we're also a major legal hit in Australia, New Zealand, Israel and Africa and an illegal one on BitTorrent. We also write books and newspaper columns; run a thriving website, a Facebook page, a Twitter feed; and produce a[...]